January Professional Development | Brandfluence: Connecting the Dots around Brand Marketing
In the heart of every successful organization lies a compelling brand that resonates with its audience and stakeholders. This session that delves into the symbiotic relationship between strong branding and sustainable revenue streams.
Join us as we explore the dynamics of how effective branding can significantly influence giving behavior and long-term patronage. This session will uncover the strategies that the most successful organizations use to align their purpose with their brand message, creating a powerful narrative that captivates and motivates their community.
Key Takeaways:
- Understanding Brand Value: Learn how your brand’s perceived value can directly impact fundraising efforts and revenue generation.
- Purpose-Driven Branding: Discover how to authentically integrate your mission into every aspect of your branding to build trust and loyalty.
- Engagement that Converts: Unpack best practices in brand storytelling that engage supporters and translate into revenue.
- Data-Driven Decisions: See real-world examples of how data informs branding decisions and drives sustainable funding.
- Innovative Brand Strategies and Learnings: Get insights into innovative branding techniques that can diversify and stabilize your income sources
- Learn how to apply some of your favorite corporate brand’s practices at your institution.
Presented by Taylor Wilson.Taylor is the CEO and founder of Creative Shizzle, a brand, design, and content marketing platform company that helps businesses and nonprofits shine through bold, effective storytelling. A TEDx speaker, podcast host, and certified Business Made Simple and Storybrand coach, Taylor draws on over 20 years of experience in marketing, growth strategy, and team leadership to help organizations simplify processes, clarify messaging, and scale with ease.
Taylor has worked with brands like PBS, the Arthritis Foundation, and Southwest Texas College, earning a reputation for her innovative approach to branding and marketing. As the host of the Talking Shizzle podcast, she shares insights on creativity, leadership, and building a thriving business with elbow grease, humor and authenticity.
Passionate about helping organizations “flow hard and glow easy,” Taylor empowers teams to build systems and communications plans that work for them, fostering growth and success through clarity and creativity. Taylor lives in Boone, North Carolina with her two kids, husband and their incredible dachshund named Lady.
