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June Professional Development | How To Make Your Major Gift Program Successful
In these uncertain times, Major Gifts may be more important to your development program than ever before. Join fundraising consultant and expert, Richard Perry, for this presentation focusing on the ins and outs of major gift work. The workshop begins with sharing the underlying philosophy that major gifts fundraising is not about money. Other topics that will be covered include best practice economics of major gifts, finding major gift prospects in your donor file, the importance of personalized goals and plans for each donor. Finally, Richard will share the six critical metrics you should use for evaluating major gift performance.
About Richard Perry
Richard Perry has a long history of working with non-profit organizations as a Director of Development and consultant. For eight years he served as Director of Development for a U.S-based relief and development organization where he and his team increased the donor list from 16,000 to 350,000 people and annual income rose from $600,000 to $15 million in just four years. Richard was a co-founder of The Domain Group which he and his business partner sold in 2005. Domain was one of the largest direct marketing agencies serving non-profits in the United States. Driven by a passion for major gift fundraising, Richard founded The Veritus Group where he and his business partner, Jeff Schreifels, have developed an innovative and effective approach to turn around the loss of major gift revenue which, for many charities, is in the 40-60% range per year. Richard and his colleagues currently serve clients, large and small, from every philanthropic sector in the United States, Canada and Europe. In addition to his management and leadership responsibilities, Richard specializes in organization development, strategic planning, positioning, branding, new ventures, and diversification.
