The recording of this event is available HERE.
The slides from this presentation are available for download HERE.
August Professional Development | How The Annual Fund Suppresses Giving And What To Do About It
Don’t miss this very insightful, strategic, and timely topic on the annual fund model and how it, and other fundraising strategies like giving clubs and societies, membership programs and pledge programs and campaigns, if not managed properly, will suppress giving from your best donors.
Richard Perry, Founding Partner of Veritus Group – veritusgroup.com – will lead this interactive session and explore:
- How the annual fund and other fundraising strategies suppress giving.
- How this suppression dynamic is counter to core donor motivations and inclinations.
- Why donors who could give more to your organization don’t do it and steps you can take to correct the situation.
- Why most non-profits have so few active major donors and how to correct the situation.
- How COVID exposed this suppression dynamic and how progressive non-profits changed their fundraising strategies and secured more net revenue.
When the conversation is about people, their money and giving, you’ll find Richard a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead, it is about helping donors express who they are through their giving.
About Richard Perry
Richard Perry is a founding partner of the Veritus Group. Richard has over 40 years’ experience helping nonprofits transform their Major Gift programs. He co-founded The Domain Group, which was one of the largest full-service fundraising consulting agencies serving major national, regional and local nonprofits in the United States. Richard also does management consulting and leadership development and transition, and he has worked with mergers and acquisitions.
