January Professional Development | Prospect Research
The recording of this program is available via YouTube HERE.
The slides for this presentation are available for download HERE.
Despite what the big vendors may want you to believe, basic prospect research can be done on a budget of absolutely nothing at all. Prospect research relies on information that is by definition public, and there’s more of it than you might realize! In this session, we’ll go step-by-step through a basic prospect profile template to learn about freely available resources to fill in each area. Bring your Google-fu, your curiosity, and any burning question you’ve ever had about prospect research!
Presented by Rachael Walker
Rachael Dietrich Walker joined the prospect research team at Cornell University in July 2022 after four years as the Director of Prospect Development at Western Carolina University, where she was a shop of one doing a little bit of everything in prospect development, analytics, and database work. She was previously the Director of Prospect Development and Analytics at the UNC System Office, where she built a shared services program to provide prospect research support to the UNC system’s emerging campuses. She holds an MLIS from UNC-Greensboro and a BA from the University of Richmond.
