Events for December 28, 2024

June Professional Development | Beyond CRM Data For years the most important fundraising data lived in our Customer Relationship Management (CRM) or donor databases. While this data will continue to play a pivotal role in our future relationship development efforts, there are now data sets and data signals that are playing an increasingly important role in our fundraising strategy. For example, new AI-driven donation forms are using anonymous data signals to dynamically create suggested giving matrixes on donation forms. New customer data platforms (CDPs) are sitting behind our website content systems, and serving up curated journeys to [...]