The Fundraiser’s Guide to Smart Segmentation
VirtualSeptember Professional Development | The Fundraiser's Guide to Smart Segmentation The recording of this presentation is available HERE. In 2021 your organization is a data company. In this presentation we will explore the internal as well as external data insights available to you, which will increase the effectiveness of how you segment your constituents when communicating with them. Creating discrete populations for targeted communications increases response and strengthens relationships. About Ryan Carpenter Prior to joining Pursuant Ryan spent time both on the agency side at THD, within a nonprofit at Year Up and offering [...]